A statement from Mars to humankind: Don't come.
Social responsibility campaigns are typically known for their serious approaches. However, we took a different path and made the topic more entertaining. While everyone was talking about Mars and Elon Musk's ambition to colonize the red planet, we drew attention to our beautiful planet, by using Mars' point of view.
Our fantastic art director, Firat, analyzed over 12 thousand photos of Mars shared by NASA, designed Mars typography, and we wrote the headline with pleasure.
Starting with outdoor advertisements, the campaign later transformed into a digital movement through messagefrommars.org, where people could write and share their own messages. The website also provided information about global warming, inviting people to become Greenpeace volunteers directly.
CRYSTAL APPLE 2022
2 x Crystal Apple / Typography, Print
FELIS AWARDS 2022
2 x Felis / Typography, Outdoor