A packaging idea that lets office people eat in piece.
A case tastes like "The Office".
A promotional campaign for office people's real problem: the freeloading. We created nasty, cheap-jack, fake brands so that our customers can eat their favorite McDonalds in peace. At the same time, McCover team also shared hundreds of fake posts insulting the fake brands to create buzz online.
During the campaing more than 13 thousand office people already ordered with the McCover option, the Carpet Burger being the most favourite and hated one.
The solution was ugly, yet efficient.