As human beings, it is in our nature to be opportunistic.
Anadolu Hayat Emeklilik (AHE) is the leading brand in Turkey's Personal Pension sector.
Recent economic problems in Turkey and the rapid depreciation of Turkish Lira have increased the interest in investment instruments. The Personal Pension System was known not as an investment instrument but merely as a passive savings instrument. To change this perception, we positioned the Personal Pension System as an investment opportunity. By utilizing real-life insights and guiding those who do not miss short-term investment opportunities in life, we directed them to a long-term investment opportunity.
Unlike its competitors, the campaign positioned the Personal Pension System not as a future investment tool but as a present-day investment opportunity. By the help of this, significantly increased the brand's sales during the crisis period.
CRYSTAL APPLE 2022
Grand Prix / Film "The Art of Pastry"
3 x Crystal Apple / Film Campaign, Integrated Campaign, Film-Financial Services
FELIS AWARDS 2022
2 x Felis / Film Campaign, Film-Financial Services